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Telling stories if engaging is considered to be a universal method of teaching.
Storytelling employee engagement. Employee engagement is about connecting people and offering perspective. Robert Gill from Swinburne University of Technology documented several key benefits of corporate storytelling. A common employer brand theme you have probably noticed online recently is the power of employee stories.
As a leader you must always make sure your employees are engaged in the business topic. Therefore this research will tested whether digital storytelling can increase the extent of employee engagement or not. Creating space for discussion and social discovery elevates an organisation from a group of individuals to a well-integrated team.
An Inside Look at Company Culture. Making sure they are happy while they have both is always a juggling act. When your internal narrative empowers employee engagement your employees become heroes in your business.
Sharlyn Lauby talks about how using effective storytelling can help convey the real meaning of your message in her article Use Storytelling to Create Employee Engagement. Storytelling as an Internal Comms Strategy. Method to improve employee engagement.
It also builds a repertoire which is something most millennial employees want from their workplace. Sarica Usluel 2016 especially for employee attitudinal changes. Digital storytelling is assumed to be fitted as an interventions method Mitsikopoulou 2014.
This helps them feel like an integral part of something bigger inspiring greater loyalty improving productivity lowering staff turnover and increasing positive impact on customers through alignment with your brand storytelling. Telling authentic and personal stories about your organisation is one of the most powerful tools you as a leader can use to drive and sustain employee engagement. But employee engagement is critical to strategic plannings ultimate success as they are the ones who will ultimately bring that vision and brand positioning to life.
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